Do you know that 48% of Business flyer recipients directly act on the leaflet information when asking for business details or going to the company? Therefore, flyers can be a cost-effective and highly efficient way to promote your service/product as well as tell the world about your company at all. Everything left to do is to design your leaflet correctly so that it was memorable and informative. Don’t know how to create a standing-out flyer? Here we are to help you with it.

5 Pro Tips for Perfect Business Flyer Design

Today there are a lot of services and tools for creating flyers for any purpose and any kind of business. Besides, even non-designers can create pro-looking leaflets using tools such as Crello — a flyer maker with dozens of templates on offer that can be customized in a few clicks. Besides, using Crello doesn’t require a lot of effort to create a perfect leaflet. Certainly, you’re free to choose any other tool you like. Yet, before you start to design, let’s check our 5 pro tips to create a perfect business flyer for any business type and size.

1. Create a focal point

The very first step is to outline every part of the flyer and decide on what it should contain. Here is a list of things to bear in mind and use for creating a unique focal point:

• Use striking and professional photos in the highest resolution. The quality of all the visuals used for the leaflets is critical because they reflect your business perception, create mood, and build a brand. Avoid using blurry, unclear, and jugged photos not to spoil the impression about your company and your product. Only high-quality images can enhance customer loyalty.
• Use colors that support the company/brand. It’s vital to incorporate the company/brand logo with the flyer design. So, the entire leaflet color scheme should be consistent with the organization. Avoid using too many colors not to make your handouts distracting.
• Limit the font styles and sizes to 2 or 3. It’s ideal to use 2-3 typefaces when creating flyers. In such a way you will make your leaflet easy to read and stylish.

2. Keep the content easy to understand

When creating a flyer, you can notice that there is not so much space for writing content. Trying to write all you want to say can make your handout dazzling and messy. So, you need to keep your content short and simple.

Just focus on the benefits of your product/service and leave only essentials. Also, it’s better to break the text used into digestible sections with snappy headings/titles to make the info not only eye-catching but easier to understand. So, create brief yet effective copy, considering the following crucial aspects:

• Add catchy headline or title;
• Avoid using passive voice in your message;
• Use bullet points and infographics;
• Add a call-to-action;
• Don’t forget to add directions and contact information.

3. Speak to your target audience

You need to know your target audience (TA). Only when you know to whom you write, you can create an effective flyer with a truly appealing message. Herewith, do some research, analyze the pain points, and create a buyer persona. You should do that before creating a handout and marketing campaign at all. It will help you to find and use the right words to take the stage of people who are keen to your product/service/company and are ready for purchasing it.

4. Always proofread flyer content

It’s highly important to proofread your copy. It can happen that misprint or grammar/spelling mistakes can distract readers from the message so that it is lost. So, check it by yourself or ask somebody to proofread the text and check all the figures/facts. Another crucial thing to do is to check if all the design elements, as well as content, are coincident with the brand identity.

It’s not a secret that customers all over the world love gifts, discounts, special offers, and so on. Yes, according to the survey results, 90% of consumers are influenced by good deals and promotions. So, it’s a good idea to offer some exclusive offers to your leaflet if it’s possible. It can be anything that will make business flyer owners feel special. That will add value to the handout and it is more likely than not that customers will save and use it.

Takeaways

Now you know how to create a standing-out design of your leaflet. Just follow the instructions given at the flyer maker you choose and keep in mind these 5 tips not to miss out on a thing. Always remember that effective business flyer should combine:

• Clear message;
• Striking design;
• Stainless finish.

Talk to your TA and use the content to support your brand and product. It’s a way to create handouts that will be effective and memorable.

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