B2C Brands have started to depend on social platforms to increase their product sales. People are increasingly making purchases through social applications. This is because they are getting exposed to many product advertisements on social applications. So, eventually, when they decide to buy a product, they have to start checking the social applications. It is pertinent to mention that social platforms also encourage social sales. They bring changes according to the preference of the marketers and brands. Thus, social media have become e-commerce applications considering the product sales and brand promotions that occur in it. Social Platforms are also making huge money through brand promotions. Researches state that top B2C brands will have more than 60% of their sales through social applications in the next two years. The article will provide you insights into the way B2C brands can elevate their social sales.

Focus on Topical Content:

Creating Topical content is one of the easier ways to grab people’s eyeballs through the content. People are also easily intrigued by this form of content. However, a higher level of creativity and out-of-the-box thinking is crucial for creating engaging topical content. If you are new to this term topical content, then I will explain it. Creating content along the lines of the topic that is talk of the town is known as topical content. Coming up with a content that reflects both the brand voice and the topic that is in current trend is regarded as topical content. For example, if Christmas is around the corner, you can find visually engaging content from brands that reflect their brand voice and Christmas. For example, a car company can come with a post for Christmas with a car surrounded by snow and a Christmas tree at a corner, and a Santa Claus sitting over the car. People who see the advertisement will feel that it is a Christmas wish post from that car company. These posts come under the category of tropical content. So, creating tropical content can increase the reach of your brand. If you are unable to conceptualize tropical content then you can hire social media services like Trollishly.

Create Minimal Duration Content:

Video content of minimal duration has a reasonable visibility rate across social platforms. Hence, once you have decided to create content for your brand on the social platforms, give high priority to video content. Social media users are driven by this form of content. If video content is of shorter duration, people feel that the video will end sooner and show interest in watching it. This is a significant reason that made both Instagram Reels and TikTok a massive hit. If you are striving to increase the traffic to your TikTok videos, you hire the paid services such as buy TikTok views from companies like Trollishly. Even the top brands use these packages if there is a reduction in the traffic to their social media posts.

So, while creating video content for your brand promotions, try to keep it short. Do repetitive checks and remove the unwanted footage from the video. This will help you to reduce the duration of the video. Many content creators are unaware of how the video duration can deter a viewer from watching video content. Video duration plays a vital role in determining the views count of a video. It has become viable for Instagram Reels to become an instant hit because of its shorter duration. In a recent update, Instagram has extended the duration of the reels videos from thirty seconds to one minute. If you pick Instagram for brand promotions, then it is wiser to create content on Instagram reels. On understanding the growing importance of Reels, Instagram is also adding new updates to it frequently. It keeps on updating the effects gallery with new filters which can be utilized for creating reels videos.

Be Empathic:

People have tough times due to the pandemic outbreak. Their mental health has also taken a toll because of the prevailing uncertainty due to the pandemic. So, brands should refrain from being too salesy and show that they care about their customers and target audience. This in turn will build a good name for your brand among people. For example, you can collaborate with a mental health specialist. You can post a toll-free number for consultation on your social media page. Thus, you are aiding people to uplift their lives so that they may turn thankful to you by accepting your service or products. Such timely approaches are essential to keep up with the customer and for earning new ones. So, it is necessary to be on the balls to craft a social media strategy that will convert. During these challenging times, show your customers that you care about them in all the possible ways. This in turn, will make them stay with your brand for a longer period. Thus, this measure will benefit you in sustaining the leads and bringing new prospects to the bottom of the sales funnel.

Respond Instantly:

Brands should care about responding to customer messages quickly. As they are thriving to increase social sales, they should focus on timely response to customer queries and should assure a better customer experience. Only then will people show interest in making purchases through social platforms. People openly ask questions, reviews, or feedback on the comment section of a brands’ social media page. So, you should also have a keen look at the comment section and give a convincing reply to the customer queries. This will offer a better customer experience and helps brands to nurture leads. You can leverage chatbots to provide quick responses to customer queries.

Wrapping Up:  

B2C brands have become highly dependent on social platforms to take their business to the next level. Marketers state that around 65% of total sales of major B2C brands will occur through social media in the coming times. The tactics that are given above will assure holistic growth for your brand and ease the lead generation process on social platforms.