Last Updated, May 12, 2022, 10:41 AM Education
Importance of Questionnaire to get Customers’ Feedback and Opinion
education

Surveys play an important role in getting people’s opinion to conclude and extract results easily. The respondents’ responses help to figure out the real solutions of the problems. Survey provides detailed information about some specific research topics on which you want to get people’s opinions and remarks. If you are launching some new products then it’s imperative to know what people like or dislike and surveys can help you in providing demanding choices for the customers.

Survey Questionnaire

Survey contains multiple question styles or modes according to the research technique. A questionnaire is a way by which one can collect feedback or response from the respondents to extract accurate results. Both surveys and questionnaires are used in the same sense as a tool to collect people’s opinion and their feedback. The responses through questionnaires can be collected by sending Email, Survey link or QR Code Scan.

Importance of Questionnaire

It’s used to get customers’ feedback, their satisfaction remarks, products’ ratings and betterment opinions. You can check your company’s popularity and its products reliability among the customers by asking them to fill out a questionnaire. The questions about the company’s features, its services and products are asked by the respondents to give customer feedback. The respondents give their opinions by purchasing some items from the company. In this way you can check the company’s progressive wheel easily.

If the respondents give a positive net promoter score or rating then it tells about the good branding value of your company. If they give less net promoter score then it is suggested to improve the company’s service to gain higher customer satisfaction level.

Multiple Questionnaire Templates

There are multiple questionnaire templates according to survey requirements. Some are used for academic research purposes and some are used for customers’ feedback. These templates include:

  • MaxDiff Analysis
  • Conjoint Analysis
  • Net Promoter Score
  • Customer Satisfaction
  • Employee Feedback
  • Transactional Feedback
  • Company Website Rating

These templates are available on online platforms like SurveyKing and you have to just login on the website and just create a survey questionnaire. Each template has specific features and properties to get respondents’ responses. For example, MaxDiff analysis is specifically used for getting preference from the respondents. The respondents are given three to four options in which they are forced to choose the most important and the least important option from the questionnaire in this way one can easily conclude what people like or dislike. Similarly, in the Net Promoter Score survey template the customers are given multiple questions about the company’s services and the products and are asked to give scores ranging from 1 to 10 which can describe the company’s publicity among the customers.

Creating a Questionnaire

It’s imperative to consider some important things before creating a questionnaire for a survey. The first thing is to add 10 or less questions and keep the questionnaire short so that one can easily give answers to them. The next thing is to ask relevant questions related to the company’s products and each question must cover one specific topic to keep focus on a relevant thing. Try to use MaxDiff and Conjoint analysis methodology to get accurate results and consequences. These methodologies force the respondents to choose one of the most suitable options from the questionnaire.