education How-to videos are one of the best ways of learning how to do something online. Regardless of whether you are looking to create a video explaining the latest attributes of a business application or an informative video on cooking a favorite dish, creating an instructional video is one compelling way of increasing engagement.
The whole idea behind these videos is to create a detailed and simple way for the audience to know about a product or a service. The most compelling videos in this category are the ones with the focus on the problems of the customer and not the product. Not to mention, you can always use InVideo, the online video-making tool for designing eye-catching how-to videos.
But the question here is how to make the best how-to videos? The tips below will surely help you out.
First things first, there is huge scope in making instructional videos because there is a huge audience trying to understand and learn how to do certain things. InVideo offers its users the flexibility of using its pre-made templates for creating the best how-to videos. With these templates, the job will get half done and that too within the shortest time possible.
Now, coming to choosing the right topic for the video, you must remain bent ongoing for a topic that you think can easily be covered by the video. Ideally, it would be best for you to pick a subject that is not just visually interesting but can also be broken down easily into fragments for the audience.
Some great topics for creating how-to videos include economic theories or steps on writing a novel. Simple recipe and craft videos will also work fine on social media.
If the viewers find interest in your video, it is likely that they understand the reason why your content is valuable. Hence, there is no use wasting time by getting into lengthy explanations about why they must watch the video or why the content topic is significant. Instead, get right to the point on how to do something.
Simply give a short introduction of the topic jumping straight to the details of the video. This way, the viewers can solve their problems in an instant. It helps save the time of the viewers, which will further make the content more digestible.
After all, the objective of creating a how-to video is not to convert the viewers into consumers. It’s about answering their questions or solving their problems.
So, a rule of thumb while creating an instructional video is to focus on the how and not on the why. And yes, keep in mind that everything starts with a good script.
Getting straight to the point is the key to making an instructional video. Some good tips can help you in avoiding wastage while keeping the video informative.
First of all, you must work on keeping the video short. Make sure your content is conversational.
Avoid jargon and speak directly to the audience. Make sure your content feels personal. Also, stay true to the tone and the voice of your brand.
Steer clear from the mistake of assuming that your audience knows everything. You must make sure to explain confusing and complex subjects.
Videos are no doubt the most valuable and beneficial medium of catching the attention of the target audience. But, at the same time, it should also be kept in mind that the audience will remain hooked to a video only if they find the first few seconds interesting.
Therefore, you must let the viewers know the topic of your video immediately so that you can convince them to watch the entire content. The best is to start a how-to video with a title and an interesting picture to grab the viewers’ attention.
Have you ever dozed off while studying or while attending a class? Raise your hand if you have done so? If not, then probably you are lying. Here, if you bombard your viewers with a lot of information at once, the end result will not be beneficial.
Well, it is quite likely for the audience to go elsewhere to get the solution to their problems. So, avoid overloading the viewers with confusing, dense, and lengthy instructions. On the contrary, you must simply the steps of the instructional video without cutting on valuable content.
This way, the viewers will find it easier to follow the steps and will watch the tutorial right till the end without feeling bored, defeated, or worse. If it is a complicated video you are working on, create individual videos instead of a super-long one. This way, you will break things down, making the content digestible for the viewers.
Whether you know 50 ways of carving a watermelon do not really matter if you are working on a video that speaks of your dog grooming business. The point here is your how-to video should be relevant to the niche you are dealing in.
When choosing a topic for such videos, it does not work to depend on your interests or gut feeling. Instead, get into the depth understanding of your audience to know the pain points and the gaps that you can easily heal with your suggestions.
Of course, you can share tips without having them relating directly to your product or business. But then make sure the tips correlate with your products and services. For instance, short videos of food recipes can easily work for almost any business relating to foodstuff, home apparel, and the like.
Conclusion
How-to videos are perfect additions to a business’s content marketing strategy. If made well, they can go a long way in catching the interest of the viewers. Thus, follow the tips shared above and create your How-To videos in no time. And if you have any problems, InVideo is there to help you out!
